First: Brain power to provide a context -for content marketing.
We’ve seen app makers start-ups before, but we do something completely different! Our focus lies on “Content discovery” through Data.
Most of our competitors use HTML5 engines to implement so-called cross-device app, resulting in:
- A poor performance
- Limitations on DATA collection and analysis
- Limitations on supported platform e.g. windows phone and windows 8.1
- Lack of personalization through data
WP.CREO brings real-time analytics and Personalization into a Single brandable Native app!
Third: Analysis of App’s DATA:
Last year, we established a partnership with CLiPS (CLiPS is a research center associated with the Linguistics department of the faculty of Arts of the University of Antwerp). Together we develop a set of web-services for automatic text-analysis, opinion detection and user profiling in text via data mining and annotation.
We have successfully implemented the “Text-analysis” services as one of WP.CREO key functionality in our first public release.
What it does is amazing for content marketing: text analysis algorithms analysis the post and produce and tag 5 common keyword out of each post with accuracy scores at 97% or above -which is the building blocks behind creating personalized, targeted experiences through content.
And last but not least – WP.CREO is Ready-To-Market